Why it’s WOW
- Essential emergency kit for blonde hair shades (gray and white too) that go glaringly brassy. dark and off-tone
- Best-selling preventive + corrective tone-correcting formulas team up to keep blonde optimally fresh. pure and bright
- Dream Filter Pre-Shampoo Mineral Remover: works in 3 minutes to lift off minerals from water (like magnesium. calcium. chlorine) that dull. darken and discolor blonde
- Color Control Toning + Styling Foam: fast. easy. no-mess alternative to purple shampoo which stain and darken blonde. Lavender-tinted styling foam instantly neutralizes brassy color plus renews body. bounce and glossy shine. Heat protectant.
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