WHY IT’S WOW
- Value set of game-changing curl washday formulas with Profaxil-18 Complex™ micro-dispersing tech delivers springy. hydrated curls that feels weightless on the hair
- 100% clean. sulfate-free Hooked shampoo deeply cleanses hair + scalp. and helps anchor hair at the roots to reduce shedding
- Penetrating Coco-Motion conditioner with Marula + Coconut Oil renews curls natural elasticity and bounce
- Flo-etry Vital Natural Serum mimics hair’s natural oils to moisturize + de-frizz curly hair. and reduces breakage by 84%
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